BOBO 100 LAUNCH
In a colourful celebration marking Children’s Day, Bobo Foods & Beverages Limited, a leading producer of fruit milk products in Nigeria, officially launched its newest offering — the Bobo 100 fruit milk — at a festive event held in Lagos.
The event brought together hundreds of school children, educators, and stakeholders, reflecting the brand’s continued commitment to nourishing the next generation while keeping pace with modern tastes and lifestyle trends.
The Bobo 100 fruit milk, described by the company as “more than just a beverage,” is tailored for Nigeria’s vibrant and youthful population. Sleek in packaging and rich in taste, the drink aims to integrate seamlessly into children’s everyday lives — from school lunchboxes and playdates to celebratory events and beyond.
At the heart of Bobo 100’s innovation is its formulation. Speaking at the launch, Ikechukwu Ibenero, Brand Manager at Bobo Foods and Beverages, highlighted a key ingredient — DHA (Docosahexaenoic Acid), known for supporting brain development in children.
“We’re thrilled to introduce the Bobo 100 on such a meaningful day — May 27, Children’s Day,” Ibenero said. “Our goal is to support the mental development of our children with every bottle. This is not just a product; it’s an investment in the future of Nigeria.”
The event featured performances, games, and interactive sessions with school children, reinforcing the family-centric ethos of the Bobo brand.
Vanessa Jones, the brand ambassador for Bobo Foods, emphasized the brand’s enduring role in child development through its wide array of nutritional products.
“Bobo has remained a dependable partner in the healthy growth of Nigerian children. Their values of excellence, trust, and quality are reflected in every product they roll out,” she stated.
Also speaking at the event, Mr. Kelechukwu Anoruo-Dibia, Head of Marketing and Strategy at Bobo Foods, reiterated the company’s commitment to maintaining the highest standards in production.
“At Bobo Foods, we are deliberate about using only high-quality ingredients, and this positions us as a trusted household name across Nigeria. Our vision is to consistently deliver superior-quality products that exceed consumer expectations,” Anoruo-Dibia said.
Nutrition expert and pediatric dietician, Dr. Amaka Umeh, who attended the launch, commended the initiative, citing the importance of DHA-rich diets for children.
“Introducing a fruit milk drink fortified with DHA is a welcome development in our market. It shows that Bobo is listening to the nutritional needs of our young ones while also making it appealing and enjoyable,” she noted.
“Bobo 100 is clearly designed with today’s young consumers in mind. The sleek packaging and vibrant branding align well with lifestyle-driven marketing — it’s a product with nutritional value and visual charm,” he said.
